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IARSACInternational University

Department of Marketing

Overview

The Marketing course explores the theoretical and practical aspects of marketing products and services, with the focus firmly on the ultimate consumer, and integrates academic study and the development of business management skills in a friendly and student orientated environment. Students will also develop competence in transferable skills and knowledge, e.g. in computing, communication, quantitative, analytical, presentation and group work, which employers identify as being essential for a business professional.

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